I would describe this brand as experimental. I wanted to create something I could play with. The objective of the style is to suggest creativity and content creation. In this matter, I photo-edited and mixed pictures related to hobbies, big cities, liquid paintings, and creative tools with minimalist vector portraits.

Mixed Media, abstract painting, and the urban environment are the concepts that inspired me while creating this brand. I used this style to attract the attention of the audience, the designs being a little different from the social media content shared at the moment.

This brand revolves around the creator archetype. The creator archetype is passionate and provocative. Its purpose is to create enduring and inspirational content.

These are some examples of the branding elements I like to combine:

Now I'll show you a few methods you can mix those elements to obtain social media templates.

The logo was constructed using the first letters of my first and last name. In its complex forms, it depicts a camera and an instant camera that should suggest social media and content creation. In its simplified form, the logo looks like the letter "a" (a more informal approach) is chatting, suggesting the consulting services I provide. The design process was simple and clean. The typeface used for the logo design is easy to read since my name may be uncommon for people from other countries.

The colors were inspired by the painting Starry Night, created by Van Gogh. I tried to mix different shades of blue with orange (a shade that is neither pale nor vibrant). This mix of colors should give the designs depth and an edgy vibe inspired by the graffiti culture.

I thought that combining a sans-serif font with another sans-serif font may look interesting. The primary fonts were chosen to look similar to the logo typeface. The secondary font is elegant yet minimalist.

While designing the brand, I take into account the chance to connect with the audience by sharing and adding some to the personality of the brand. I like vintage aesthetics, music production, and photography, and I bet some people from my audience like these things too. So, why not share some of the pictures I take? The following image is one of my favorite examples.