Sari-sari stores are a cultural icon in many countries such as the Philippines. You can find those stores everywhere selling goods & treats.
Imagine using that concept in a newsletter.
That's what Sari-Sari Stories does. It leverages the sari-sari store homely vibe and focuses on helping people learn more about the Philippines, news-worthy stories and job opportunities.
I was asked to create a brand kit for the newsletter.