YaPaze Technologies: brand identity
Designed by Saf
The brief
YaPaze Technologies delivers IT and web development, cloud, cybersecurity and digital transformation. It needed an identity that felt next-gen without losing the reliability a business buys from an IT partner.
The mark
Four ideas in one shape. A square for stability and structure. Neural nodes for connection and data. A corner connection for growth and integration. And in the negative space, the letter Y, the first letter of YaPaze.
The system
An electric indigo on deep black, lit like a stage, carried across environmental graphics, print, digital, wearables, social and the app.
The work
Identity in context.
Brand introduction.
Brand attributes.
Logo mark concept.
Logo structure.
Logo usage guide.
Color variations.
Color system.
Typography.
Environmental identity.
Print collateral.
Brand in digital.
Wearable touchpoint.
Social campaign.
Social and event identity.
App icon system.
Final brand signature.
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Posted Oct 30, 2026
Identity system for YaPaze Technologies, from mark and colour to applications.
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