Connecting Fans | Visit Qatar x RCB by João LourençoConnecting Fans | Visit Qatar x RCB by João Lourenço

Connecting Fans | Visit Qatar x RCB

João Lourenço

João Lourenço

CONNECTING FANS AND STARS

Client: Visit Qatar | Production Company: Digitek Productions


A street activation experience across Doha, bringing world-renowned cricket players from Royal Challengers Bangalore directly to fans through screens placed around the city. Each player, a challenge. Each challenge, a moment of genuine connection between a fan and the sport they love. The brief to capture it all: a single line.
My role: Senior Editor, Sound Designer, Colorist
What I brought to it: "Create a captivating video of the experience." That was it. No structure, no narrative direction, no creative framework. What arrived at the post lab was a high volume of footage from three simultaneous cameras, on a timeline that left no room for extended deliberation. The work was to find the film inside the material. To recognize connections that weren't obvious, identify the moments that carried genuine emotional weight, and build a narrative structure from raw activation footage that had no pre-designed arc. That is the editorial challenge I find most demanding and most rewarding: taking unstructured reality and shaping it into something that makes an audience feel the bond between a fan and their club in the space of a brief encounter. Structure, economy, and emotional precision. The smallest possible units for the biggest possible impact.
Result: Over 3 million views on social media.
Tools: Adobe Premiere Pro, After Effects, DaVinci Resolve

Like this project

Posted Mar 14, 2026

Fan-star interactive video activation experience in Doha, by Visit Qatar.