A Ramadan 2026 collection promo for Galeries Lafayette Doha. Fashion film in a cultural context that demands both elegance and awareness. Every frame carrying the weight of both.

My role: Senior Editor, Colorist, Sound Designer

What I brought to it: The editorial challenge was one of balance and cultural attentiveness. The film needed to celebrate the feminine presence and charisma of the models while allowing the collection itself to be the ultimate focus, and to do all of this within the visual and cultural standards of Qatar during Ramadan. That is not a limitation. It is a creative parameter that sharpens rather than restricts. The rhythm of the edit was the primary tool, finding a pace that felt distinctive and considered without drifting into territory that would undermine the piece or the brand. The color work reinforced that intention, building a palette that felt refined, warm, and appropriate to the occasion. The result is a film that moves with confidence through a nuanced cultural landscape.

Tools: Adobe Premiere Pro, After Effects, DaVinci Resolve