What I brought to it: The central challenge was unification. Two of the films were single-take shots. The other three had full coverage. Stylistically and structurally, they were almost opposites. The edit had to bridge that gap without flattening either approach, creating a campaign identity strong enough to hold five distinct pieces together while giving each one its own internal logic. Condensed production timelines meant there was no room for extended creative exploration. Solutions had to be found quickly, decisively, and without compromising the concept. Defining the style, tone, and pacing for the entire campaign from within the edit, under those conditions, is the work I'm most proud of on this one.