A TVC announcing the partnership between Qatar Airways and FIFA for the Arab Cup 2025. Thirty-five seconds, an extensive voiceover, multiple scenes, and a brand message that needed to land with both authority and energy. A tight format with a lot asked of it.

My role: Senior Editor, Sound Designer

What I brought to it: The original brief had no opening sequence. The director had shot variations with the players but without a clear narrative direction for how the film should begin. I saw an opportunity and took it. I wrote the commentator lines, constructed a mini narrative around the footage, and built an opening that held tension until the goal was scored, using that moment as a natural gateway into the voiceover and the brand message. It was not in the brief. It required convincing both client and director. But the film needed a strong opening, and without one it would have started flat. Fitting that sequence into 35 seconds alongside everything else the piece had to carry was the technical challenge. Knowing the piece needed it in the first place was the creative one.

Tools: Adobe Premiere Pro, After Effects, DaVinci Resolve