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Description: Designed the end-to-end e-commerce experience for Hawker, a second-hand electronics marketplace built from scratch. Solved the core trust problem of buying used goods online by creating a visual product grading system, transparent checkout flow with payment flexibility, and a structured category navigation. Launched from zero with no existing customer base. Result: 1,000+ orders in the first 3 months, 85% mobile sessions, and 35% return customer rate.