UX Design for AI-Powered Learning Platform

Led UX for Great Learning Academy Pro, an AI-powered learning platform for professionals aged 25–35. Designed intelligent learning paths, adaptive coding challenges, guided industry projects, and resume/interview prep tools. Reduced time-to-skill by 40% and improved job interview rate by 67%. Focused on personalisation, job market relevance, and measurable career outcomes. Drove a 156% increase in subscription revenue with 89% feature utilisation.

UX Research, UX & UI Design, Prototype, Usability Testing, App Design

Great Learning Academy Pro was created to address a specific gap in our user base. While our free learning platform attracted over 1.6 million users, we discovered that working professionals aged 25–35 were underserved. These users wanted career progression—not just content—and were willing to pay for speed, personalisation, and outcome-driven learning. Our challenge was to design a subscription-based platform that delivered measurable career acceleration powered by AI.

How do we justify a monthly subscription for busy professionals? The answer was not more content but smarter, adaptive, and personalised tools that directly support job outcomes.

From user analytics and qualitative studies, we found:

78% of professionals aged 25–35 were open to paying for faster career advancement

Time-to-skill-acquisition mattered more than course quantity

Career-focused features had 3x more engagement than general learning

Users sought portfolio-ready projects and job-ready skills, not just certificates

We positioned AI not as a feature but as the foundation. The product was designed around four pillars:

AI-curated Learning Paths tailored to career goals

Adaptive Content Delivery that evolves with user progress

Real-world Projects designed from industry challenges

Outcome Prediction Models that forecast ROI and guide next steps

Pro Courses: Job-market data shaped intelligent curricula, updated in real-time

AI Coding Assistant: Personalised coding practice with contextual hints, auto-feedback, and interview-style problems

Guided Projects: Portfolio-worthy work based on industry problems, matched to tech stacks

Mock Interviews: Company-specific simulations with AI-generated questions and feedback

Resume Builder: ATS-optimised resumes, keyword matching, and A/B test capabilities

We focused on delivering a minimalist, professional interface with strong data visualisations, mobile-friendly layouts, and outcome-based navigation. Key design goals:

Make abstract learning outcomes tangible

Reduce cognitive load for time-constrained users

Ensure smooth transitions across web and mobile

Information architecture grouped features under clear user goals:

Skill Development (Courses + Coding)

Portfolio Building (Projects)

Interview Preparation

Career Optimization (Resume + Analytics)

40% faster time-to-skill than traditional programs

67% of users landed interviews within 3 months

45% average salary increase post-placement

3.2x retention rate compared to the free tier

156% YoY subscription revenue growth

4.6/5 average satisfaction score

AI is most effective when enhancing—not replacing—user decision-making

Professionals pay for outcomes, not features

Guided projects deliver more value than certifications

Personalisation outperforms content scale

Great Learning Academy Pro successfully redefined professional upskilling through AI-driven design. By focusing on outcomes, not just education, we created a high-value platform that professionals trust for career advancement. This project validated that with the right AI strategy and user-centered UX, we can transform learning into career transformation.