Transforming Marketing Insights with GA4 by Erin Riggers

Transforming Marketing Insights with GA4

Erin Riggers

Data Visualizer

Marketing Analytics Specialist

Data Analyst

Google Analytics

Google Tag Manager

Looker Studio

Description

Developed comprehensive analytics solutions using Google Analytics, Google Tag Manager, BigQuery, and a plethora of other digital marketing tools to enable clients to gain actionable insights into their marketing efforts and significantly improve campaign performance.

Typical Responsibilities:

Data Engineering

Design of custom event models utilizing custom dimensions to enable advanced tracking and reporting, down to the individual user level in some cases.

Implementation of complex tagging configurations in Google Tag Manager, often including authoring of significant amounts of JavaScript for advanced data collection.

Leadership of, and collaboration with development team to assist with advanced tracking implementation.

Conversion tracking implementation for various advertising and business intelligence platforms

Configure BigQuery integration for Google Analytics and numerous other marketing platforms.

Creation of numerous nightly queries to transform data in order to streamline reporting direct from BigQuery as a data source.

Auditing

Holistic marketing technology stack auditing

Auditing and optimization of Google Analytics configurations.

Auditing and optimization of Google Tag Manager configurations.

Data Visualization

Design and implement reporting dashboards in Looker Studio, often with merged data from multiple data sources.

Support

Authoring of detailed documentation for both technical and non-technical audiences.

Troubleshooting complex functional and data anomaly issues

Examples of Audit Outcomes

GTM Audit - Container Health

GTM Audit Checkpoints

Google Analytics Audit Results

GTM Audit Tag Summary

GTM Audit - Orphaned Config (non-referenced config)

GTM Audit - Tag Inventory

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Posted Dec 15, 2024

Developed comprehensive analytics solutions using GA4 and GTM, enabling clients to gain actionable insights and significantly improve campaign performance.

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