Transforming Marketing Insights with GA4

Developed comprehensive analytics solutions using Google Analytics, Google Tag Manager, BigQuery, and a plethora of other digital marketing tools to enable clients to gain actionable insights into their marketing efforts and significantly improve campaign performance.

Design of custom event models utilizing custom dimensions to enable advanced tracking and reporting, down to the individual user level in some cases.

Implementation of complex tagging configurations in Google Tag Manager, often including authoring of significant amounts of JavaScript for advanced data collection.

Leadership of, and collaboration with development team to assist with advanced tracking implementation.

Conversion tracking implementation for various advertising and business intelligence platforms

Configure BigQuery integration for Google Analytics and numerous other marketing platforms.

Holistic marketing technology stack auditing

Design and implement reporting dashboards in Looker Studio, often with merged data from multiple data sources.

Authoring of detailed documentation for both technical and non-technical audiences.

Troubleshooting complex functional and data anomaly issues