Over a six-year period beginning in 2016, I worked with Ford Motor Company on their global Developer Relations program, with a focus on community outreach and engagement.

During this time, I collaborated directly with the Ford Dev team to plan and manage brand and product experiences across a wide range of initiatives — from event design and community strategy to product UX and cross-functional workshops. My responsibilities included:

Designing event experiences and outreach campaigns

Developing content and community engagement strategies

Leading design thinking workshops and agile planning

Co-creating animated content and explainer videos

Collaborating with global product, marketing, and dev teams

Representing the brand at international training and innovation conferences

The concept designs below were created to support the proposed expansion of Ford’s successful MakeItDriveable event series (originally based in Europe) into North America. While the initiative was postponed due to the pandemic, these early-stage concepts reflect the creative direction we explored.