Clarifying Complexity: NODAR Web Overhaul for Strategic Impact
Role: Lead Designer
Collaborators: Keara Meehan (Framer), Maxime Archambault (Motion/UX)
About NODAR
NODAR is transforming 3D vision with ultra-wide baseline stereo sensing — delivering long-range, high-resolution depth data that’s critical for safety and performance in autonomous vehicles, trains, and industrial systems. Their patented software uses standard cameras to produce industry-leading spatial precision for mission-critical environments.
Project Overview
To match their frontier technology with a bold and credible digital presence, I co-led the full redesign of nodarsensor.com. Our goal: create a modern site that communicates both technical excellence and business confidence — for OEMs, investors, and R&D partners alike.
Our Process
We designed the site from scratch and brought all stakeholders along for the journey:
Strategic site mapping and information architecture
Visual moodboarding and brand direction
Wireframing and iterative design sprints
High-fidelity UI polish and Framer development
Custom video explainer animations overlays using After Effects
What We Delivered
A fully reimagined brand presence — not just UI, but narrative, structure, and tone
A fast, responsive site built entirely in Framer
Motion design to bring complex tech to life
Messaging tailored for market verticals, investors, and media without oversimplifying the tech
Outcome
The new site helped position NODAR as a leading innovator in autonomous 3D vision — supporting investor engagement, boosting technical credibility, and aligning internal teams around a future-focused identity.