As part of Ford’s evolving developer ecosystem, I explored new design directions for the Ford Dev Program website — reimagining how developers engage with connected vehicle APIs, content, and community challenges.

Make a corporate platform feel developer-first, welcoming, and forward-looking

Balance technical credibility with creative energy

Introduce mobile-first design thinking to support Ford's global innovation initiatives

Desktop Concept

Reframed the core message: “Join a global community of developers”

Built visual identity around colorful typography, editorial whitespace, and clear hierarchy

Softened the corporate tone while keeping brand integrity

Mobile Concepts

Introduced modular flows for:

Elevated layout and messaging to reflect Ford's tech-forward aspirations

While these concepts were not implemented directly, they helped spark internal dialogue around experience goals, tone, and structure — influencing later iterations of the Ford Developer experience.