1286 CRAFT — Visual Campaign System
Sana Yaqoob
I developed the creative direction around bold typography, fresh botanical imagery, vibrant flavor-led colors, and a consistent visual system designed to make the brand instantly recognizable across different formats.
The project expands from product-focused campaign visuals into outdoor advertising, branded retail environments, digital content, and motion, demonstrating how one cohesive design language can scale across multiple customer touchpoints.
A vibrant packaging and campaign design showcasing three distinct beverage flavors through bold typography, botanical details, and ingredient-led visual storytelling.
A complete beverage packaging system extended across cans, glass bottles, and retail packaging, creating a cohesive brand experience with distinctive flavor identities.
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Posted Sep 10, 2026
A bold visual campaign system for 1286 CRAFT, combining product branding, packaging, advertising, and digital content into one cohesive identity.
