1286 CRAFT is a self-initiated

1286 CRAFT is a self-initiated visual campaign concept created to explore how a distinctive beverage identity can translate across product packaging, advertising, social content, and real-world brand experiences.

I developed the creative direction around bold typography, fresh botanical imagery, vibrant flavor-led colors, and a consistent visual system designed to make the brand instantly recognizable across different formats.

The project expands from product-focused campaign visuals into outdoor advertising, branded retail environments, digital content, and motion, demonstrating how one cohesive design language can scale across multiple customer touchpoints.

My role: Creative Direction, Art Direction & Graphic Design.