A visual brand extension concept created for 1286 CRAFT, exp...

A visual brand extension concept created for 1286 CRAFT, exploring a warm, elevated and editorial direction for a modern women’s fashion brand.

The project focuses on building a cohesive visual language across multiple brand touchpoints, including brand identity, typography, color palette, graphic motifs, social media templates, email campaigns and print materials.

The goal was to create a refined and fashion-forward system that feels consistent across both digital and physical applications while remaining flexible enough for future campaigns and content.

Created using Adobe Illustrator and Canva, with a focus on clean composition, sophisticated typography, warm neutral tones and a premium editorial aesthetic.