A B2B SaaS explainer concept
Sana Yaqoob
A B2B SaaS explainer concept created to turn a complex electronics supply chain workflow into a clear, engaging visual story.
The concept follows the journey from fragmented supplier data, pricing, availability, and sourcing risks to a connected platform that helps teams find the right components faster, identify potential delays, evaluate alternatives, and make better-informed decisions.
I developed the visual direction around a premium technology aesthetic, combining product UI, data visualization, connected systems, and motion to make a technical B2B product feel simple and easy to understand.
Concept, visual direction & motion design — 1286 CRAFT
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Posted Sep 7, 2026
A B2B SaaS explainer concept created to turn a complex electronics supply chain workflow into a clear, engaging visual story. The concept follows the journey...
