Legacy Seltzer - Brand Design Guide
Gunjan Agarwal
Legacy Seltzer
Project Background
Legacy Seltzer is a premium sparkling water brand aimed at combining traditional elegance with a modern twist.
Brand Personality
Legacy Seltzer should feel:
Sophisticated but not pretentious
Trustworthy and authentic
Refreshing with a hint of nostalgic elegance
Design Inspiration
The project required the creation of a visual style that incorporated vintage elements with a modern twist, like classic typography paired with a clean, minimalist layout. The design should evoke feelings of timeless quality, similar to luxury brands but approachable enough for everyday enjoyment.
Brand Moodboard
The brand resonates with the idea of legacy and timelessness. It is simple, versatile, and subtle, with a classic aesthetic that is substantial and enduring.
*This work has been created by me, though certain resources incorporated are copyrighted and remain the property of their respective owners. This project is intended strictly for display purposes, with no monetary gain or commercial use involved.*
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Posted Nov 2, 2024
Legacy Seltzer’s brand merges vintage elegance w/ modern minimalism, creating a refined, standout design that captures timeless quality & refreshing simplicity.
