For Maison de la Brioche’s artisanal bakery brand, I crafted a refined and inviting identity. The branding combines a warm, sophisticated color palette with elegant, minimalist typography to reflect the bakery’s focus on handcrafted, high-quality confections.

Maison de la Brioche is an artisanal bakery that prides itself on high-quality, handcrafted confections. The brand refresh should convey a sense of warmth, elegance, and artisanal craftsmanship, appealing to customers who appreciate refined, classic bakery experiences.

Artisanal: Emphasizes craftsmanship and high quality

Warm: Inviting and approachable

Elegant: Sophisticated with a minimalist aesthetic

Logo: Elegant and refined, with a classic font that captures the essence of an artisanal bakery.

Tagline: "Artisanal Confectionery" to emphasize the handcrafted nature of the products.

Header Font: Grown - A classic serif font that conveys sophistication and tradition.

Body Font: Montserrat Classic - A clean sans-serif font for readability and a modern touch.

A warm, earthy color palette that reflects the inviting and artisanal qualities of the bakery:

#4D212F - Deep burgundy, rich and inviting

#71545B - Muted rose, warm and welcoming

#998284 - Soft taupe, grounded and neutral

#C3AEA8 - Light beige, gentle and calming

#F0EBD7 - Cream, soft and inviting

The tone should be welcoming, authentic, and refined, speaking to an audience that values quality, tradition, and the artistry of baking

Maison de la Brioche’s brand refresh emphasizes the artistry and quality of handcrafted baked goods through warm, rustic visuals and natural textures. Simple, curated setups highlight the quality of ingredients and the craftsmanship behind each product, reinforcing an atmosphere that feels both refined and welcoming. This aesthetic aims to connect with customers who value traditional, high-quality bakery experiences wrapped in a cozy, elegant ambiance.