Solstice Living - Brand Refresh
Gunjan Agarwal
Project Background
Solstice Living is a contemporary lifestyle studio focused on cultivating harmony and inspiration through modern design, wellness practices, and curated experiences.
Client Brief
The brand refresh should emphasize a sense of calm, balance, and minimalism while retaining an elegant and natural aesthetic.
Core Brand Attributes
Aesthetic: Simple, clean, and modern
Natural: Earthy, grounded, organic
Elegant: Sophisticated, minimalist, refined
Design Direction
The brand should be warm, inviting, and inspirational, focusing on themes of balance, renewal, and mindful living.
This serves as a simplified brand guide and brief to capture the essence of Solstice Living and steer future branding materials.
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Posted Nov 4, 2024
A refined, mindful brand refresh for Solstice Living, focusing on balance & elegance through warm tones, clean typography, & minimalist, calming visuals.
