Creative Director for Plan My Ballot Campaign
Aly Honoré
Priorities USA (the largest Democratic Super PAC in America) needed a whole heap of Creative for their 2022 Voter Mobilization campaign, targeted at rural, diverse, young, and older voters eligible to vote in the midterms.
The Spark ✨
As an experienced Creative Director across the social justice landscape and fierce advocate for political progress, here's where I come in. Priorities USA wanted a website, three commercial packages, and a voter toolkit to kickoff their campaign. My unique experience as a woman and multicultural creator, allowed me to lend a tuned-in lens to the project's specific goals: mobilizing underserved voters to effect change and build political power.
I was an editor in the pre-production and script writing process. I was an art director in the animation and web design components. I line produced all three commercials, and directed two of them.
I went on to supervise post production and see all deliverables to fruition, the two packages I directed going on to garner multimillion dollar ad buys across streaming platforms. I was able to ensure the visual standards were maintained from pitch to produce, the cultural impact and diversity needs were met, and the client was in the loop on every step of production.
The Stats 💯
Timeline: 2 months Production Budget: 250,000
Fee: 20,000 Deliverables: Some deliverables I was in charge of directing a supervising production on the following: • Put A Finger Down Plan My Ballot ad • Let's Move Plan My Ballot ad • Breaking Through Plan My Ballot ad
Plan My Ballot website art direction & voter toolkit
Priorities USA Action and Black Progressive Action Coalition Announce Six-Figure Investment to Mobilize Black Voters in Pennsylvania
Priorities USA Press Release
2022
