Copywriting for Social Impact Website

Lead copywriter for Athletes for Impact website.

I had the privilege of writing all of the copy for this site as well as working alongside the web designer to develop the site's UX.

I started by working alongside the campaign leads at Revolve Impact to understand more deeply the ethos of the campaign's mission. I got to listen to hours of exclusive interview footage of some of the most significant athletic figures in American history in doing research.

Further, I sat in on company calls with partners and athletes. Throughout this project, I developed a visceral understanding of the efforts here. The athletes involved in this campaign have all largely found success despite great hardship. They live to advocate on behalf of the communities they've come from.

I worked for 3 months with the company to develop this website incorporating keywords, assuring efficacy and visibility of external links, and optimizing ranking power overall.

My job was to encapsulate all of the campaign missions, gripping our audience and compelling potential funders and advocates to get involved.

Athletes for Impact is working tirelessly on issues affecting our country, and I couldn't be more honored to have been a part of bringing its digital presence to fruition.