Brand Launch for Tepito Coffee

Developed and implemented a comprehensive brand strategy for new brand and product launch, Tepito Coffee, resulting in a massive increase in sales, taking the company from digital storefront only to a brick-and-mortar in Los Angeles, CA.

It all started with a story. The founders, Actor, Richard Cabral (Narcos), and Mike De La Rocha decided to start a Chicano/a-focused coffee company, sourcing all products straight from small, family-owned, farms in Mexico.

I led content development on the brand's launch and social media (IG & TT) for the first year.

Throughout the course of my yearlong contract, I was able to accomplish the following for the company:

+ 40k organically on Instagram

+ 50k organically on TikTok https://www.tiktok.com/@tepitocoffee

60% increase in website traffic

Significant uptick in website sales

40% increase in click-through rate

"Social Media Practices" Guide for hand-off

Development of an extensive content library for social media and hand-off

Planning pop-up events and producing alongside videographers/content creators

Development of long-term partnerships with influencers and local media outlets

The incredible work, people, and projects involved in this venture were beyond rewarding for me, and I am so happy to have been a contributing factor to the success of the coffee shop, which once started out as an online-only.