The Brief:
Create a script for a 30 second radio ad promoting Duolingo, but make it ~threatening~ with Duo, the owl.
The Idea:
Duo has become one of the most iconic mascots and brand voices in contemporary advertising. Thanks to his distinctively forward, charming, and oddly terrifying TOV, Duolingo's push notifications have become a goldmine for memes and helped cement their social media presence. I aimed to emulate that established TOV to make this audio-based copy stop the listener in their tracks.
The Result:
