Spec Work: Crocs x Shrek

Maddye Belov-Boxer

Graphic Designer
Copywriter
Canva

A Word Tonic brief for Crocs x Shrek copy.

The Brief:

Create some social copy (for Instagram) promoting Crocs x Shrek line. Can include a mock-up, as if it's a real IG post.

The Idea:

I looked at some of the previous Instagram ads for limited edition Croc lines, taking into account their TOV, design choices, and color schemes. Gen-Z has a...special affinity with Shrek, as you may or may not be aware, so I really had fun with this one.

The Result:

Caption: Beauty by day. Ogre by night. Slay happily ever after. Limited edition Crocs x Shrek collaboration, available now!
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