Spec Work: Crocs x Shrek
Maddye Belov-Boxer
A Word Tonic brief for Crocs x Shrek copy.
The Brief:
Create some social copy (for Instagram) promoting Crocs x Shrek line. Can include a mock-up, as if it's a real IG post.
The Idea:
I looked at some of the previous Instagram ads for limited edition Croc lines, taking into account their TOV, design choices, and color schemes. Gen-Z has a...special affinity with Shrek, as you may or may not be aware, so I really had fun with this one.
The Result:
Caption: Beauty by day. Ogre by night. Slay happily ever after. Limited edition Crocs x Shrek collaboration, available now!
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Posted Mar 14, 2024
A Word Tonic brief for the limited edition Crocs x Shrek line.
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