Sunday State Swimwear's Influencer Campaign

Sunday State is a sustainable swimwear brand offering unique, handmade-to-order pieces crafted from recycled materials. As a new business aiming to enter the Toronto market, Sunday State sought to amplify its brand reach through a high-impact influencer campaign.

I developed a strategic influencer campaign by aligning with key figures who resonate with Sunday State’s values. This involved:

Influencer Selection: We partnered with four micro and mid-tier Toronto influencers, @briidgetbrown @noamraiter, @arasteh and @nicole.capogna

Curating Content: Coordinated with influencers to create authentic content that showcased Sunday State’s swimwear and mission, including one partnered giveaway.

Campaign Execution: Managing collaborations and content scheduling to ensure maximum reach and impact.

Engagement: Crafting posts and stories highlighting influencer endorsements and engaging the audience with compelling visuals and messages.

Revenue Generation: Increasing sales by over 5x after influencer posts went live.

Engagement Metrics: Influencer posts achieved significant reach, with a notable increase in brand interactions and engagement.

Website Traffic: Dramatic surge in site visits and unique visitors, demonstrating the campaign’s effectiveness in driving interest and conversions.

With this impactful influencer campaign, Sunday State made a significant statement in Toronto, setting a new benchmark for engagement and growth.

Looking to elevate your brand through influencer partnerships? Let’s connect! 👋🏼