Sunday State Swimwear's Brand Relaunch

Sunday State is a trailblazer in sustainable fashion, creating handmade-to-order swimwear crafted from recycled materials. After a brief closure, they were ready to make a splash with a brand relaunch that would captivate their audience and set the stage for future growth.

Announce the relaunch through a compelling email campaign and engaging Instagram content.

Transition to a new email platform, Klaviyo.

Revamp website imagery and content to align with their refreshed brand identity.

Achieve $1K in revenue within the first week of relaunch.

We kicked things off by dissecting Sunday State's goals and crafting a detailed strategy with precise tactics and timelines. I conducted a comprehensive website audit, revealing key areas for enhancement:

Added a captivating header carousel featuring top product shots to align with industry standards. 🎞️

Enhanced SEO with optimized content to boost SERP rankings 💻

Improved the mobile web experience 📱

Revamped product page to highlight best-sellers and introduced a 'shop similar products' feature on the cart page. 🛒

Transitioning Sunday State to Klaviyo, I managed the email migration and created a four-part launch campaign. This included an exclusive early access code for subscribers, sparking initial excitement.

On Instagram, I curated content with the goal of engagement—customer testimonials, influencer highlights, reels, and striking product shots—to showcase Sunday State's relaunch & new offerings.

Revenue Milestone: Surpassed the $1K sales goal even before the official relaunch during the early access subscriber opportunity, reaching $4K in the first week post-relaunch.

Sell-Out Success: A new fabric sold out within 24 hours.

Website Insights: Sunday State received a thorough competitive analysis and an analytical deep-dive, understanding more about their competition, customer shopping habits, and web visitor behaviour, to inform future marketing tactics.

Email Campaign Impact: Achieved a 33% open rate and 2.84% click-through rate, outperforming typical fashion marketing benchmarks.

Instagram Wins: Became the top web traffic source with 2K accounts reached, 11K impressions, and 120 engaged accounts. Notable boosts included a 5,600% increase in content interactions, a 1,600% increase in reach, and an 11,900% increase in engagement.

Traffic Surge: Site sessions surged by 418% and unique visitors by 358%.

With this successful relaunch, Sunday State not only revitalized their brand but also set a new standard for future endeavours.

Launching, or relaunching your brand? I'm here to help! 📞✨