Juniper Market
Mia Manders
B2B market for International Market Centers (Now ANDMORE)
"Mia was my dedicated UX designer on my scrum team, and I miss working with her! She is a detail-oriented, curious, problem-solver. She took complex requirements and produced thorough documentation and clean, intuitive designs. As a teammate, she was a key contributor, reliable, and brought her passion for her craft."
Hien Tran
Product Manager
UX CASE STUDY
Juniper Market
B2B market for International Market Centers (now ANDMORE)
Summary
JuniperMarket is the online B2B marketplace for International Market Centers, helping exhibitors expand their reach to a wider buyer audience. I was responsible for designing key pages—including the All Brands landing, brand list, JuniperCredit, and Our Market pages—while working within a tight deadline.
My role
UX/UI Designer & research
The team
1 UX Designer, 1 Product Owner, Engineers
Tools
Sketch, Zeplin, Adobe CC, Jira, and Confluence
Timeline
2 months while working on other projects for the market sites
Business constraints
1 Designer
Not enough time for research
Stringent timelines
Business requirements
01 Quick competitive analysis
02 The All Brands listing page
03 The JuniperCredit marketing page
04 The Our Markets marketing page
Project lifecycle
01 Gather requirements from the product owner
02 Competitive analysis
03 Design of the All Brands landing and list pages
04 Design of the Our Markets marketing page
05 Design of the JuniperCredit marketing page
06 Hand-off and collaboration with developers
Project outcomes
GMV
Within a span of a few years, the GMV (gross merchandise volume/sales) experienced a remarkable 150% growth, reaching approximately $4 billion following the introduction of ShopZio and subsequently JuniperMarket.
Platform sellers
The number of platform sellers surged by over a thousand.
Juniper Market screens
See full case study here
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Posted Dec 26, 2024
B2B market for International Market Centers (Now ANDMORE)
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