B2B market for International Market Centers (Now ANDMORE)

"Mia was my dedicated UX designer on my scrum team, and I miss working with her! She is a detail-oriented, curious, problem-solver. She took complex requirements and produced thorough documentation and clean, intuitive designs. As a teammate, she was a key contributor, reliable, and brought her passion for her craft."

Hien Tran Product Manager

Overview

JuniperMarket is the online B2B market for International Market Centers. Exhibitors can grow their business by reaching a broader buyer audience in the online marketplace.

THE CHALLENGE

I was tasked with designing the All Brands landing and brand list pages, JuniperCredit page, and Our Market pages within a tight timeframe.

My Role

Lead UX/UI Designer

Project Lifecycle

Gather requirements from the product owner

Competitive analysis

Design of the All Brands landing and list pages

Design of the Our Markets marketing page

Design of the JuniperCredit marketing page

Hand-off and collaboration with developers

Outcomes

Within a span of a few years, the GMV (gross merchandise volume/sales) experienced a remarkable 150% growth, reaching approximately $4 billion following the introduction of ShopZio and subsequently JuniperMarket. Concurrently, the number of platform sellers surged by over a thousand.

See the full case study here. Password is: Doodlebug

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