Property Photos for Realpage
Mia Manders
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Posted Dec 26, 2024
A comprehensive Media management platform for property management companies.
A comprehensive Media management platform for property management companies.
"Mia was such a fun, bright addition to our team. Always desiring to increase her skill set, I was in awe of her ability to multitask while delivering quality designs. Her affinity for working with our researchers really helped her raise her status in our team as a lead designer and UX thinker. Im glad to see her continuing to make progress and deliver clean UX for other lucky teams.
Brian Whitson
Senior UX/UI Designer
UX CASE STUDY
PropertyPhotos for Realpage
A comprehensive media management platform for property management companies.
Summary
RealPage is a software company serving the multifamily, commercial, single-family, and vacation rental housing industries. PropertyPhotos was a new initiative developed to streamline how property management companies source, manage, and protect their media assets. The goal was to create a customer-facing platform where users could purchase stock and custom media, as well as manage assets at the property level using a Digital Asset Manager (DAM). This replaced a previously manual process handled through customer service and creative teams. A key feature of the platform was the integration of Digital HealthCheck™, a tool designed to help users analyze, safeguard, and proactively address potential risks related to their media assets.
My role
Lead UX/UI Designer & helped with research
The team
Lead UX/UI Designer, Product Owner, Business Analyst, 4 Engineers
Tools
Sketch, InVision, Zeplin, Adobe CC, Jira, Confluence
Timeline
1 year 10 months
Business Constraints
Only 4 Engineers
Only 1 Designer
Tight Deadlines
Business requirements
01 Registration and authentication
02 eCommerce/Payments
03 Manage Media
04 Marketplace (search, find, and purchase)
05 Digital asset healthcheck (Curation)
06 Projects (create content)
Project lifecycle
01 Gather requirements
02 Synthesize existing research
03 Design and development phase
04 Beta launch
05 Test
06 Iterate & Launch
Outcomes
11 - # of property rental companies that signed up for the beta version
275 - # of new PropertyPhotos.com accounts right after launch
Due to NDA, visuals and detailed workflows are intentionally abstracted. A full case study is available upon request.
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