When I worked as Content Marketing Manager for Fracture, I managed all blog content, including leading a team of contributing freelance writers. We had five content verticals: Decor, Photography, Lifestyle, Moments, and Learn (product education/thought leadership). While both the freelancers and I took on articles for the first four verticals, I was solely responsible for creating engaging Learn content, which was then distributed across email segments and social media. The Learn content I produced performed consistently well, based on monthly reporting, with an average time on page of 3:40.

Here are a couple of examples of my blog writing work: