✍🏻 Blog Writing - Product Education

Lisa Maccagno

When I worked as Content Marketing Manager for Fracture, I managed all blog content, including leading a team of contributing freelance writers. We had five content verticals: Decor, Photography, Lifestyle, Moments, and Learn (product education/thought leadership). While both the freelancers and I took on articles for the first four verticals, I was solely responsible for creating engaging Learn content, which was then distributed across email segments and social media. The Learn content I produced performed consistently well, based on monthly reporting, with an average time on page of 3:40.
Here are a couple of examples of my blog writing work:
Like this project

Posted Jan 25, 2023

Examples of my product education blog writing for premier wall decor brand Fracture.

💡 Case Study Writing
💡 Case Study Writing
📩 Email Copywriting
📩 Email Copywriting
📊 Infographic Creation
📊 Infographic Creation
✍🏻 B2B Blog Content
✍🏻 B2B Blog Content

Join 50k+ companies and 1M+ independents

Contra Logo

© 2025 Contra.Work Inc