💡 Case Study Writing

While working as Marketing Communications Specialist for e-commerce platform BigCommerce, I led the charge for increasing the number and robustness of case studies. For this particular case study, I identified the customer as an outstanding advocate who has seen success with the BigCommerce platform and managed all direct communications with the customer.

I then conducted an in-depth virtual interview with the customer, where I really got to understand the company's origin story, success metrics, and vision for the future. After the interview, I spent about three weeks writing the case study copy, working with the design team on visual display, reaching back out to the customer for clarifications, and doing final edits with the content team. Once the case study was ready to be published, I strategized on best methods of distribution, which often included social media, infographics, whitepapers, and more.

I was particularly proud of this case study; since it described the customer's successful integration with BigCommerce and Google Pay, this piece was featured on Google Pay's resources page, which greatly increased our visibility, and still remains in its case studies archive. What's more, LARQ CEO and Co-Founder Justin Wang, whom I interviewed for this case study, actually went on to pitch his product on Shark Tank! It was such an honor to have gotten the inside scoop on such a cool company.