📩 Email Copywriting
Lisa Maccagno
As a Global Content Marketing Manager for Bazaarvoice, I act as a content generator, writing in various formats including long-form articles, email copy, social media copy, e-books, webinars, speeches, video storyboards, and web copy.
Creator marketing webinar
For this webinar, I crafted a high-touch point email series promoting an upcoming webinar, "How to find and build quality content with creators." The email copy I wrote produced an average open rate of 28% and average click-through-rate (CTR) of 16%.
Email series copy - 5_10 CAS webinar
.pdf
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Social-driven commerce webinar
This email series included six emails promoting the webinar, "How to win amidst the disruption of social-driven commerce." The copy I wrote resulted in an average open rate of 32% and average CTR of 24%.
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Posted Sep 6, 2023
As a Global Content Marketing Manager for Bazaarvoice, I act as a content generator, writing in various formats including long-form articles, email copy, socia…
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