Astonishing labs - Biotech Innovative website design

Industry: Biotechnology & Innovation Services Provided: UX/UI Design, Web Design, Web Development (WordPress & Elementor) Tools Used: Figma, WordPress, Elementor, Adobe Illustrator

Astonishing Labs, a pioneering biotech company, needed a digital presence that reflected its cutting-edge research and breakthrough innovations. Their previous website lacked a modern, user-friendly design and failed to communicate the impact of their work effectively. The goal was to create a high-converting, SEO-optimized website that enhanced credibility, improved user engagement, and attracted investors and partners.

Complex Scientific Content – Translating advanced biotech concepts into an accessible and engaging web experience.

Outdated UI/UX – The existing site lacked a structured user flow, making navigating difficult for visitors.

Brand Positioning – The website must establish trust and credibility among scientists, investors, and potential partners.

We started with an in-depth discovery session to understand Astonishing Labs’ mission, audience, and business goals. Through competitor analysis and UX research, we identified key features that would make the site stand out in the biotech space.

Designed an intuitive layout with clear user pathways to guide visitors through research insights, innovations, and partnership opportunities.

Developed a clean, futuristic aesthetic that aligned with biotech industry standards.

Created engaging micro-interactions and visual storytelling elements to simplify complex scientific content.

Built the site using WordPress & Elementor, ensuring a responsive, fast, and SEO-optimized platform.

Implemented custom Elementor widgets to enhance interactivity and usability.

Integrated dynamic CMS functionality for easy content updates, including research publications and news.

Optimized site speed and SEO using structured data, schema markup, and performance enhancements to boost visibility.

✅ +26% Increase in Engagement – Higher time spent on site and improved navigation flow. ✅ +4% Conversion Rate Boost – More inquiries from investors and biotech partners. ✅ Enhanced Brand Credibility – The new design positioned Astonishing Labs as a leader in biotech innovation.

By combining strategic UX/UI design with a high-performance WordPress & Elementor build, we created a visually stunning, SEO-friendly, and conversion-focused website for Astonishing Labs. This project showcases our expertise in translating complex industries into compelling digital experiences.