Landing Page ReDesign for Smart Contract Development Agency

Ruslan Subbota

Client: Blockchain Smart Contracts Agency

Industry: Blockchain & Web3 Development Services Provided: UX/UI Design, Web Design, Tools Used: Figma, Illustrator

Project Overview

A leading agency specializing in smart contract development needed a high-performance website to attract blockchain startups, DeFi projects, and enterprise clients. Their previous site lacked a professional Web3 aesthetic, clear service offerings, and SEO optimization, making it difficult to stand out in a competitive market. The goal was to create a conversion-focused, SEO-optimized website that increased credibility, lead generation, and client engagement.

Challenges

Lack of Clear Value Proposition – The old website didn’t effectively showcase expertise in smart contract development.
Poor UX/UI for Web3 Audience – The site lacked a modern blockchain-inspired design, reducing trust among tech-savvy clients.
Low Organic Traffic – Weak SEO structure prevented the site from ranking for high-intent keywords like “smart contract development agency” and “Solidity developers.”

Solution

1. Research & Strategy
We conducted an in-depth market analysis to understand Web3 trends, competitors, and target audience pain points. Based on insights, we developed a Web3-native website strategy tailored for blockchain founders and investors.
2. UX/UI Design
Designed a dark-themed, futuristic UI reflecting blockchain aesthetics.
Implemented clear service breakdowns and strong CTAs to drive conversions.
Integrated interactive elements (e.g., animated blockchain diagrams) to enhance engagement.

Results

+80% Increase in Lead Generation – Higher conversion rates from blockchain startups and DeFi projects. ✅ +60% Organic Traffic Growth – Improved rankings for “smart contract agency” and related terms. ✅ Higher Engagement Rate – Visitors spent more time exploring services and case studies. ✅ Boosted Credibility – Modern Web3 branding positioned the agency as a top-tier smart contract development firm.

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Posted Oct 26, 2023

A leading agency specializing in smart contract development needed a website to attract blockchain startups, DeFi projects, and enterprise clients.

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