Tijori Branding and Logo Redesign

The Problem :

Tijori had built a powerful financial platform-but the brand didn’t reflect its strength. There was a disconnect between the product’s potential and how it was perceived. Users didn’t instantly recognize the trust, security, and boldness behind it.

Lack of emotional resonance in visual identity

Weak recall in a crowded fintech space

Absence of modern credibility and user confidence

A brand voice that didn’t match the product's clarity and ambition

“Tijori” means “vault” a symbol of safety, growth, and empowerment. We set out to build a brand that could live up to that name-and elevate it.

Logo: Upward arrow cradled in a hexagon, communicating growth inside security

Typography: Geometric, balanced, clean

Color Language: Bright yellow for energy, deep black for grounded trust

Live Site: tijorifinance.com