Bringing Luxury and Serenity to Self-Care

Services: Logo Design, Packaging Design

Elysian is a wellness brand that transforms homes into serene retreats with Egyptian cotton bath sheets, bathrobes, and fragrant candles.

The challenge? Crafting a brand identity that reflects both luxury and tranquility, inspired by Egyptian elements.

For this project, I created a retro-modern brand identity that captures Elysian’s essence. The logo features a sun-on-the-horizon symbol, symbolizing paradise and tying into Egyptian symbolism.

The rugged topography and warm color palette evoke both elegance and boldness.

This carefully crafted brand identity helps position Elysian as a high-end wellness brand, offering customers a true escape into luxury.

Logo Design: A sophisticated logo combining luxury with Egyptian heritage.

Typography & Color Palette: Rugged fonts and bold, warm tones inspired by Egyptian art.

Product Labels & Tags: Cohesive designs that enhance the luxurious feel of Elysian’s products.