Elysian 🌴 Elevating Wellness Through Serene Branding
Marla Jeken
Bringing Luxury and Serenity to Self-Care
ELYSIAN
Services: Logo Design, Packaging Design
Elysian is a wellness brand that transforms homes into serene retreats with Egyptian cotton bath sheets, bathrobes, and fragrant candles.
The challenge? Crafting a brand identity that reflects both luxury and tranquility, inspired by Egyptian elements.
Solution 💡
For this project, I created a retro-modern brand identity that captures Elysian’s essence. The logo features a sun-on-the-horizon symbol, symbolizing paradise and tying into Egyptian symbolism.
The rugged topography and warm color palette evoke both elegance and boldness.
The Outcome
This carefully crafted brand identity helps position Elysian as a high-end wellness brand, offering customers a true escape into luxury.
Logo Design: A sophisticated logo combining luxury with Egyptian heritage.
Typography & Color Palette: Rugged fonts and bold, warm tones inspired by Egyptian art.
Product Labels & Tags: Cohesive designs that enhance the luxurious feel of Elysian’s products.
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Posted Nov 14, 2023
Crafted a calming, luxurious brand identity and packaging for a wellness brand, blending elegance and serenity to transform homes into tranquil retreats.
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