Wiigro Strategic Brand Identity & Guidelines

Portfolio project

Brian Bibi

Wiigro Strategic Brand Identity & Guidelines

Brian Bibi

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Wiigro is the new go-to platform that connects learners & educators together. Empowering life long learning, with extra education in Amsterdam, starting 12 May 2025. Wiigro hosts in-real-life local events, workshops & courses on site and allows students of all ages to connect, sign-up & pay to join. All in one place. Think the Facebook of IRL Learning.

Client: WiiGRO

Location: Amsterdam, Netherlands

Disciplines: Strategy, Naming, Logo, Branding, Guidelines

Timeframe : Three weeks (1 week on each stage with presentations)

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After a full week of strategic DNA definition and Brand Naming, the name WiiGrow came out on top. This created a ton of visual issues relating to 1990’s Nintendo than focusing on itself & future, so a custom, hard soft font with bold letters and initial caps in grey was immediately off limits… and off I went.

The core concept of bringing students & educators together is seen in the Logotype & the platform lifts them both up.

No need for an external symbol when the Logotype is doing it for you. Simple.

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OK, so the Logotype is ready, concept enhanced, lets move onto what it really needs.

Wiigro also acts as a container, a specific place in digital space that one can both find and post local educational activities for all to participate in & sign-up to. Its the new home of growth. Wiigro facilitates growth.

So we show the supportive Wiigro growth experience.

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The form language origin, geometry & story work, so its starting to show the essence of the experience, yet… its missing something. Its too corporate, no life, its flat.

The path of the students’s journey is not a straight line. Its got speed bumps, walls, pitfalls, its different for everyone, no two paths are the same, ever. So we can show a unique organic growth container = what the journey is actually like.

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A colour-coding system, font family & photography direction was also given (not shown) in the Brand Guidelines.

Brand Communication : has three levels: Brand, Thematic & Activity. The Educators take care of level three and level one & two are shown above. Brand relates to the overall company message / introduction. Thematic communicates from the colour coded themes that are defined in the

Marketing Communication : an additional promotional messaging campaign came through during the design process so was given directly to the client as well. It emphasises the brands core message and expands on it, simply & brilliantly. Simply doubling the ‘i’ in headers of ads & social messaging can drive the reader to see the intentional ‘miispelling’ and relate it directly back to the brand. Wiigro now owns double ‘i’s in communication. (see below)

This is part of the introduction campaign for the brand launch. Its big yet subtle, so you can miss it. Yet when you see it youll ask… “why’d they…” stopping the scrolling viewer and intrigues them to know whats going on. #Bingo #letsgro

All three communication levels are show on the social profile below.

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