Mindstate | Brand Identity
Brian Bibi
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Mindstate supports designers & creatives out of tough times and creative struggle, into producing the best work of their lives. 1-on-1 personalised coaching & mentoring services are available, along with multiple courses, live Meetup group discussions and group workshops through the Mindstate Academy online portal.
Other unique properties include: The Joy Link (podcast) & The Diamonds Community, underneath the main Brand.
Client: Mindstate
Location: The Netherlands
Disciplines: Strategy, Naming, Logo, Branding, Design, Communication
Copyright: Studio3B
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The Symbol visualises a simple ‘smile’ concept, which you experience inside when you feel free, light & blissful. That’s what being in the creative flow is like. This ‘mind state’ breeds creative, innovative thoughts, inspiration, and sometimes even, pure genius solutions. Welcome to You 2.0.
The gradient colour spectrum gives a feeling of flow, using the cool sky blue colours of inspiration, meeting the hot fiery passion of transformation & change as it sweeps in.
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Moving into the group coaching space, Meetups both on- & offline have been created for the benefit of local creatives.
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A LinkedIn header image is used to capture interest and give a call-to-action.
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This Instagram feed example shows how the text & coloured background create messages that stand out, stop the scroll, and grab the audience to dive deep through simple concepts presented with beauty.
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Mindstate | Brand Identity
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Published: August 2nd 2026
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Mindstate | Brand Identity
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Published: August 2nd 2026
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0 likes · 0 views · Aug 2, 2026
Brand identity for Mindstate: strategy, naming, symbol and visual system to support coaching, community and content across channels.
