Led the full rebrand and rollout of OHM University’s flagship Career Day—turning a traditional academic fair into a high-conversion, multi-channel experience. Delivered a unified visual identity across print, social, and video, while supporting partner alignment and on-site execution across three major events.

Elevate the Career Day into a premium student-employer touchpoint that attracts top-tier sponsors, increases attendance, and establishes a scalable brand system for future events.

– Designed a new sub-brand identity applied across all channels – Built a complete print system: signage, posters, booth assets – Produced motion graphics and short-form video content – Filmed and edited branded interview aftertakes with attendees and companies – Developed branded templates used for OHM’s semester, alumni, and business events – Consulted on sponsor booth layout and branded space design to optimize engagement

– 6,000+ attendees across three events – 50+ sponsors activated and visually integrated – Full brand consistency across print, digital, and video – Visual system adopted for future workshops and alumni events – Strong feedback from students, faculty, and partner companies

– Brand System Design & Visual Identity – Adobe Creative Suite (Illustrator, InDesign, After Effects) – Print & Environmental Design – Cross-Channel Campaign Planning (Events, Social, Video) – On-site Video Production & Interview Direction – Multi-Stakeholder Collaboration & Execution Management