This is just a quick preview of a much larger project. Campus Insider is more than a booklet—it’s a fully integrated brand ecosystem built to connect advertisers, employers, and students across Germany's campuses through tactile print, mobile-first digital integration, and hyper-targeted local campaigns.

The vision: build localized demand for an eventual Campus Insider App by creating physical touchpoints (booklets) that feel real, interactive, and essential. We reverse-engineered demand by printing limited-edition campus guides, deploying NFC + QR integrations, and embedding Apple Wallet passes to track, notify, and convert interest into repeat visibility.

Every design, every page, every campaign you see here was executed under one roof—from strategy and cold outreach, to poster placement, Apple Wallet rollout, and advertiser closing.

Customer Acquisition Strategy: This wasn’t passive advertising. It was full-contact outbound sales and guerilla distribution:

1000+ cold calls across Nürnberg in the first 3 weeks

2500+ email marketing newsletter sends (tracked by open + CTR)

300+ physical businesses visited in person (door-to-door pitch delivery)

Loom video outreach to warm leads

Collaboration and ad bundle integration with Studydrive

Built and launched a digital platform listing over 250+ brands

Reengagement via WhatsApp, direct SMS, and follow-up QR tracking

CRM setup for structured pipeline, deal velocity, and close rates

Live feedback loops for ad performance and booklet impact

Role & Deliverables: I ran the full stack of this campaign, personally:

– Cold call strategy, sales scripting, and advertiser pitching – Visual identity, booklet design, and print production – Poster and flyer campaigns for awareness and lead capture – Web design and CMS setup for digital directory of sponsors – Apple Wallet pass design and integration (iOS & Android compatible) – QR/NFC deployment and tracking per advertiser page – Custom video ads, landing pages, and outbound email templates – Cross-promotional co-branding with key partners (AOK, Cobra Club, etc.) – Fulfillment logistics (print pickup, street distribution, poster placement) – Campaign reporting, analytics, and client-facing performance dashboards

Apple Wallet Infrastructure: Our Apple Wallet system was built to increase reengagement and retention:

– Students scanned QR codes to save offers directly to their wallet – Notifications triggered by GPS location (near partner venues) – Apple Wallet pass downloads embedded via all print placements – Compatibility with Google Wallet for Android – Data-driven iteration through pass open rates, bounce rates, and offer redemptions – Designed to carry campaign momentum into the app pre-launch strategy

A city-wide storytelling campaign disguised as a student guide.

This preview showcases the modular structure of the Campus Insider Ecosystem—each theme designed to target a specific niche, trigger local relevance, and build trust between advertisers and students. From nightlife maps and dating columns to cultural highlights and lifestyle verticals, every edition is packed with branded editorial, QR-to-digital activations, and physical distribution drops.

Campaign Outcomes: – 50+ paying advertisers acquired in <90 days – Over €20,000 in revenue generated from the first drop – 1000+ cold calls and 2500+ targeted email sends in Nürnberg – 300+ businesses visited personally for pitch delivery – Partnership activated with Studydrive for extended ad reach – High lead-to-close ratio validated for expansion into Munich, Berlin, and more – Fully trackable QR scans, conversions, and scan-to-site click-through rates – Validated demand for Campus Insider App across two universities

Disclaimer: This is a preview of a larger, multi-stage initiative. Campus Insider will evolve into a full campus app supported by a network of branded booklet drops in cities across Germany. Each edition grows the advertiser network, builds long-term visibility, and supports recruitment, branding, and loyalty strategies for our partners.