The Luxe Bar Guide is an exclusive print-first brand, currently in development and launching first in Chicago. Each edition is crafted as a collectible cultural magazine, featuring the finest bars, clubs, and event spaces, alongside emerging cultural trends, interviews, and cross-brand collaborations.

Built as a 360° luxury media system, the guide lays the foundation for a follow-up mobile app—curating bar access, elite guest perks, and city nightlife intelligence.

Each edition includes: – Curated bar, club, and event venue features – Illustrated skyline covers in antique ink + parchment texture – QR-enhanced brand collaborations – Culture-driven articles, event highlights, and brand placements

The project combines high-end visual storytelling, limited-edition print runs, and integrated city branding into a scalable luxury media product.

Launch City: Chicago

Cities in Pipeline: New York City, London

Print Run: 50,000+

Edition Includes: Bars, clubs, cultural spots, event spaces

Expansion Plan: Luxury nightlife app to follow

Style: Antique parchment, gold detailing, fine illustration

Positioning: Luxury lifestyle meets cultural curation

– Brand concept & positioning – Emblem & skyline illustrations – Magazine layout & narrative structure – City partner sourcing – Rollout strategy & app pre-architecture – Cross-collab planning with lifestyle + hospitality brands