Campus Bartour – Golden Ticket Series

Nick Pulido

Campus Bartour — Golden Ticket Hype Campaign

A Multi-City Print-to-Digital Funnel Launched by Campus Insider | Nürnberg · Munich · Chicago

The Mission

How do you fill venues, grow a waitlist beyond 500, and get students lining up to show off printed tickets? You don’t just run events. You build collectible storylines. Campus Bartour was designed as a gamified nightlife journey—where every ticket became merch, every city a level-up, and every print an entry point into the experience.

What We Built

Golden Tickets: Individually numbered, limited to 100
Apple Wallet Sync: Digital twin for live check-in and reward tracking
City Rollout Strategy: Nürnberg → Munich → Chicago
Print-as-Merch: Designed to be kept, flexed, and shared
Funnel Gamification: Complete the tour, win secret access
Brand System: Posters, promos, QR codes, Spotify co-branding, limited merch drops
Campus Bartour: A golden-ticket nightlife adventure rolling out in Nürnberg. 500+ presales locked in before launch.
Campus Bartour: A golden-ticket nightlife adventure rolling out in Nürnberg. 500+ presales locked in before launch.

Deliverables

Campaign branding and teaser assets
Custom print and digital ticket design
QR-linked collateral for engagement tracking
Presale funnel and waitlist activation
In-house fulfillment and logistics
Sponsor integration and merch bundle strategy

Results

10,000+ branded prints delivered
500+ presales secured pre-launch
3-city brand rollout
Print-to-digital conversion stack, fully tested and deployed

Work With Us

We don’t just design campaigns. We manufacture hype. If you want your own collectible ticket series, mobile-ready print assets, or location-based gamified funnel, we build and ship everything in-house—from concept to conversion.
Limited to 100 prints: Each Golden Ticket is numbered, wallet-ready, and part of our most exclusive Campus Insider merch drops to date.
Limited to 100 prints: Each Golden Ticket is numbered, wallet-ready, and part of our most exclusive Campus Insider merch drops to date.
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Posted May 11, 2025

Gamified nightlife campaign with golden tickets, Apple Wallet sync, and 10,000+ prints—rolled out across Nürnberg, Munich, and Chicago.

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