I led the full activation campaign for the Summer Semester Closing Party at Mach1 Club, executing a €12,500 cross-media strategy that sold out the venue before event day.

The goal: high-impact ticket urgency paired with seamless digital and physical integration. We combined cinematic poster design, physical ticket sales, online checkout systems, and mobile-first ad creatives—turning local nightlife energy into a 5-figure digital conversion funnel.

Key to this campaign’s success was Apple Wallet integration. Guests received custom-branded digital tickets with scannable QR codes and automatic push reminders—boosting show-up rates and perceived professionalism. Partnering with Red Bull also added cross-brand equity.

Everything was timed to hit within 10 days: – Print rollout with limited ticket windows – Daily WhatsApp flyer drops to 1000+ students – SEO optimization for local event listings – Instagram Reels and giveaways to amplify reach

This was more than design—it was engineered demand.

– Designed full brand visuals (posters, flyers, and tickets) – Created online ticket funnel with QR integration – Managed digital Apple Wallet tickets + push reminders – Executed SEO-optimized event landing page – Ran viral WhatsApp drops and IG Reels – Negotiated Red Bull partnership for co-branded promotion – Coordinated rollout timing across all channels

– €12,500 in pre-sale revenue before doors opened – 100% of tickets sold out within 72 hours – 1,500+ Apple Wallet tickets delivered – Red Bull brand activation fully integrated into poster and promo – Event video + content reused for future promotions