Led the full rebrand of Studieren ist Sexy, a Gen Z student podcast. Delivered strategic design, guest recruitment assets, and Spotify Ad Studio deployment. As a certified Spotify partner, I built a complete audience growth system—designed for visibility, engagement, and shareability across platforms.
Flat logo → cinematic brand. Full redesign to capture attention on Spotify, YouTube, and Apple Podcasts.
Designed scroll-stopping mobile ads and recruitment CTAs to increase guest interview submissions.
Extended the identity to all podcast platforms with motion-friendly visuals and ad-ready formats.
Role & Deliverables
– Rebranded the podcast with a cinematic, high-conversion identity
– Designed cross-platform assets: cover art, mobile ads, banners
– Built a guest acquisition campaign with custom CTA creatives
– Deployed Spotify Ad Studio strategy as a certified partner
– Advised on copywriting, thumbnails, and platform rollout
– Aligned visuals and messaging to Gen Z media behavior
Outcomes
– Increased daily clicks from 1,000 to over 15,000
– 75% increase in guest interview requests
– Cohesive, platform-wide recognition across Spotify, YouTube, and Apple Podcasts
If you're launching a podcast—or need one to actually perform like a brand—I design systems that build presence, not just pretty covers.
Like this project
Posted May 9, 2025
Full redesign + ad strategy for a student podcast. Boosted brand impact, built recruitment assets, and deployed Spotify ads as a certified partner.