heybooster: Product Marketing for an AI Analytics SaaS
Duygu Ulutürk
The context
heybooster is an AI-powered eCommerce analytics platform used by retail brands such as MediaMarkt, Koçtaş, Salomon, Jolly, and Wrangler. As Head of Product Marketing, I owned how the product was positioned, launched, and proven to buyers.
What I did
Positioning and go-to-market: shaped the product story and ran integrated marketing across social, paid (Google, Meta, LinkedIn), and email.
Website conversion: led landing pages, messaging, offers, and the signup flow together with the engineering team, and A/B tested ad creatives.
Customer proof: built the social-proof engine with Customer Success, from enterprise customer case studies (idefix, Hatemoğlu) to testimonial campaigns with Arçelik, DeriMod, and DOGO.
Account-based outreach: researched and enriched target-account lists with Clay and Apollo and ran personalized LinkedIn sequences through HeyReach.
Lifecycle flows: built segmented email, push, and CRM flows in HubSpot, Brevo, EmailOctopus, and OneSignal for onboarding, re-engagement, and product adoption.
Education community: launched the Heybooster MasterClass program from scratch to drive engagement and onboarding.
What it shows
How I connect positioning, a website that converts, and proof from real customers into one go-to-market system for a B2B SaaS product.
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Posted Oct 18, 2026
Positioning, landing pages, customer proof, ABM, and lifecycle flows for an AI-powered eCommerce analytics platform used by retail brands.
