heybooster: Product Marketing for an AI Analytics SaaS

heybooster is an AI-powered marketing analytics platform for eCommerce teams. It reviews Google and Meta ad accounts in minutes, surfaces revenue-growth opportunities, and alerts marketers when something critical changes. It's used by retail brands such as MediaMarkt, Koçtaş, Salomon, Wrangler, Jolly, DeriMod and idefix.

As Head of Product Marketing, working remotely with the London-based team, I owned how the product was positioned, launched and proven to buyers: from customer stories and landing pages to social, paid, email and community.

Working hand-in-hand with Customer Success, I built heybooster's social-proof engine. The flagship piece was the idefix case study, documenting how heybooster's AI-driven analysis supported the team during their marketplace expansion, used across sales and marketing.

Alongside it, I produced the Hatemoğlu success story and testimonial campaigns with marketing leaders from Arçelik, DeriMod and DOGO, turning happy customers into public proof of value.

I built a set of landing pages, each for a different audience and pain point, together with the development team, and used them to test different first steps in the sign-up form.

Marketing Performance Analysis. A free-analysis page for eCommerce teams. A multi-step form: the company website first, then the team's main goals, then contact details.

Performance Max. For Google PMax advertisers who feel the campaign is a black box. Each section names one PMax problem and shows how heybooster surfaces it. A single work-email field in the hero, repeated after the proof.

Product Analysis. For teams managing large catalogs, framed in product terms: most popular, underperforming, overpriced, "zombie" and most profitable products. The same email form, tailored to a different pain point.

Adjust Integration. For mobile app marketers. Instead of a plain form, it opens with a goal-selection question to qualify leads and personalize the review.

I developed and executed heybooster's marketing across social media, digital ads and email, with growth and lead generation as the north star. A cornerstone was the "Unlock eCommerce Insights" newsletter, which turned product expertise into educational content, from negative-keyword strategies for Google Performance Max to budget-allocation analyses.

I also ran account-based outreach to enterprise retail targets (Clay, Apollo, HeyReach), built segmented lifecycle flows in HubSpot, Brevo and OneSignal, and launched the heybooster MasterClass education community from scratch.

Brand and creative direction. I contributed to all marketing design, from social templates and case-study layouts to the website, and we refreshed the heybooster brand to better reflect who the company is.

AI-native operations. I brought AI tools and automated workflows into our own marketing operations, streamlining content production, reporting and campaigns so a small team could move fast.

"Working with Duygu was a pleasure. She led key communication projects, such as investor relations, legal, and financial processes, consistently bringing clarity and practical solutions. She refreshed our brand to reflect better who we are and what we stand for. Duygu has that rare mix of creativity, ownership, and positive energy that every team needs."

Şahin Seçil, Co-founder, heybooster (LinkedIn recommendation)

Full case study: https://duyguuluturk.com/case/heybooster