Akbank Jazz Festival: Interactive Video Ads

Most video ads ask people to sit and watch, and most people skip. For the 33rd Akbank Jazz Festival in 2023, Multiplayer created interactive video ads: playable formats that invited viewers to take part in the ad instead of scrolling past it.

As Business Operations Director at Multiplayer, a gaming and digital marketing company, I drove the digital sales strategy for our interactive video ads sold to brand clients, and led the operations and cross-functional team behind the campaign's delivery.

1M users reached

1.7M interactions with the ads

How a brand can earn attention with formats people choose to play, and how a new ad format gets sold, produced, and delivered end-to-end.