Fortnite Shadow Play: Karagöz & Hacivat Live on Twitch
Duygu Ulutürk
The idea
For the launch of the Hacivat outfit in Fortnite, Epic Games wanted to reach Turkish players in a way that felt local. We brought Karagöz and Hacivat, the centuries-old Turkish shadow play, to a live Twitch broadcast for the first time, with traditional puppets custom-designed to look like the streamers taking part.
My role
As Business Development & Marketing Manager at Multiplayer, I ran the project's operations and the collaboration between Epic Games and four of Turkey's top gaming creators: Wtcn, Pintipanda, Videoyun, and Enis Kirazoğlu.
Results
57K+ live views
35K+ unique viewers
A cultural tradition introduced to a new generation of gamers, in their own channel
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Posted Oct 18, 2026
For a Fortnite outfit launch, Turkish shadow theatre went live on Twitch with four of Turkey's top streamers as the puppets.
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Timeline
Sep 1, 2018 - Sep 30, 2018
