ASUS ZenBook Just Like You: Launch Campaign

Inspired by the "Zen" philosophy, ASUS launched its latest premium ZenBook models with a digital campaign that follows the rhythm of a modern woman's busy day. The film pairs a dynamic musical score with the series' sleek design and closes on a simple, relatable line: "Just Like You."

As Social Media Director at Dentsu Creative and part of the creative team, I contributed to the campaign's digital strategy and its creative execution across social channels.

How a product launch can lead with a person and a feeling rather than a spec sheet, while the product stays at the centre of every scene.