Social Media Marketing for Coach
Afifa Sohail
About the Project:
The project was to lead content creation and marketing for C-Section Coach, a healthcare professional and public speaker focused on educating women about their birth experiences. The goal was to grow her online presence, engage more women with accurate and supportive information, and increase visibility for her webinars and collaborations through organic content, paid Meta Ads, and newsletters.
Our Process / What We Did:
I started by analyzing her audience behavior and refining the brand voice to match a compassionate, informative tone. I produced high-impact visuals, wrote informative and SEO-friendly captions, and created a monthly content calendar. We also ran Meta Ads targeted at women’s health communities and organized interactive Instagram Live sessions and webinars to deepen engagement.
Deliverables:
Full monthly content calendars
30+ branded visuals & short-form videos
Instagram & Facebook post
Instagram & Facebook Stories
Meta Ads campaign setup & managemen
Scriptwriting for video content and Lives
Monthly newsletters and engagement reports
IG Lives + webinar coordination with 1.5K+ reach
Results:
📈 +20% increase in overall social media engagement in just 8 weeks
📣 Meta Ads reached 12,000+ women, with strong click-through and save rates
🎥 5 high-performing Instagram Lives & webinars, each reaching 1.5K+ participants
🧠 Developed a branded content system that consistently drove engagement and aligned with health education goals
💌 Email newsletters achieved 38% open rate, above the industry average
What the Client Said:
Afifa has been brilliant. She has made content that has boosted my social media and created great FB ads. Would definitely recommend her
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Posted Jul 14, 2024
Successfully managed social media platforms for client, increasing engagement by 25% and achieving a 40% growth in followers through strategic content creation
