Web Revamp for Ashok Leyland's Digital ecosystem
OnGo Studio
Revamp of Ashok Lelyand・Product Design Sprint
About company
Ashok Leyland is one of world's one of the largest commercial vehicle manufacturers, known for its durable trucks, buses, and defence vehicles. A flagship of the Hinduja Group with a strong engineering legacy.
About Company
About Project
We led a complete revamp of Ashok Leyland’s digital ecosystem from mobile to web, creating a seamless, modern experience across platforms. Collaborated closely with their marketing team to ensure brand consistency and improved customer engagement throughout.
Our Role
The design director at Ashok Leyland reached out to me and Sonal to lead a complete revamp of the brand’s website, including a refreshed responsive experience across all breakpoints and mobile.
Collaborating closely with Ashok Leyland’s marketing, design, and product teams, we worked through an intensive 6-week sprint to bring the rebrand to life.
I was responsible for:
Leading the website redesign end-to-end — from the home landing page to complete site mapping, restructuring, and information architecture (IA) remapping.
Redesigning and reworking visual assets, including all illustrations, imagery, and design systems to align with the new brand direction.
Designing and refining key pages, such as About Us, Careers, Sustainability, and several other internal and product-focused sections.
Ensuring a cohesive, accessible, and responsive design system across all screen sizes.
The result was a comprehensive rebrand and website revamp that reflected Ashok Leyland’s evolving visual identity and digital presence.
The project was completed within six weeks and is now live at 👉🏻 https://www.ashokleyland.com/
Have a look behind the scene, while we prepared the whole file for dev handoff!
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Posted Oct 11, 2025
Revamped Ashok Leyland’s website and brand identity, redesigning pages, IA, and visuals to create a cohesive, responsive digital experience. Timeline: 6 Week
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Ashok Leyland
